NOKEN手袋工艺发展战略(MIMIKA area工艺研究)

Arief S. Zonggonau, Y. Rahayu, Marcus R. Maspaitella
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引用次数: 0

摘要

本研究以资本、原料、行销三个指标,检视诺肯袋手工业的发展策略(以米米卡县当地社区为例)。研究地点的企业主或诺肯工匠是本研究通过人口普查方法收集的样本。数据检索使用主要数据和次要数据。主要数据通过问卷调查获得,次要数据通过与本研究相关的机构和机构获得。此外,使用的分析方法和工具是描述性统计分析和SWOT分析。本研究的结果是,诺肯手袋工艺产业发展策略的制定包括两种方法,即基于内外矩阵分析的方法和SWOT矩阵策略的结合。首先,基于SWOT内外矩阵,结果表明,通过横向整合,V单元格内的诺肯袋工艺产业处于集中化战略位置。其次,根据SWOT矩阵,Noken手袋工艺行业应该采用的优先策略是SO策略,即通过资本、原材料和营销三个指标,利用实力利用机会的策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
STRATEGI PENGEMBANGAN INDUSTRI KERAJINAN TAS NOKEN (STUDI KASUS PENGRAJIN LOKAL KABUPATEN MIMIKA)
This study examines the strategy for developing the Noken Bag Handicraft Industry (Case Study of Local Communities in Mimika Regency) by using three indicators: capital, raw materials, and marketing. Business owners or Noken artisans at the research location are the samples of this study gathered by the census method. Data retrieval used primary data and secondary data. Primary data obtained through questionnaires, and secondary data obtained through agencies and institutions related to this research. In addition, the analytical methods and tools used are descriptive statistical analysis and SWOT analysis. The results of this study are the formulation of a strategy for developing the Noken bag craft industry includes two approaches, precisely a method based on internal-external matrix analysis and a combination of SWOT matrix strategies. First, based on the SWOT internal-external matrix, the results show that the Noken bag craft industry in cell V is said to be in a position of concentration strategy through horizontal integration. Secondly, based on the SWOT matrix, the priority strategy that the Noken bag craft industry should apply is the SO strategy, which is a strategy that uses strength to take advantage of opportunities seen through three indicators, specifically capital, raw materials, and marketing.
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