A prototype theory approach to internationalizing information design in health and medical communication

As health and medical communication become increasingly international in scope, information designers need to find ways to create visuals that best address the expectations of different cultural audiences. Doing so can be challenging, particularly if the related content is on health or medical topics. Prototype theory, however, can provide a foundation for a framework information designers can use to better understand such issues. This entry provides an overview of how prototype theory can be used to address such factors.