印尼团结党电视广告的符号学分析建构(PSI的荒诞广告版)

Oktavianus Klau Lekik
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引用次数: 0

摘要

今天,政治可以被理解为一场生活的戏剧,其中发生了象征性的游戏。在其发展过程中,政治已经成为一出公共戏剧的一部分,它利用戏剧新闻来扮演政治演员所扮演的角色。在这种背景下,戏剧可以被理解为一个社会过程,在这个过程中,由于演员所扮演的角色,事情发生在观众身上。本研究以皮尔斯的符号学理论为基础,对印尼团结党的电视广告荒诞版进行了研究。从这项研究中得出的结论是,政党的电视广告只是一种塑造自己形象的策略,只是为了提高该党的声望和可选性。从某种意义上说,广告利用了正在迅速发展的千禧一代的趋势,从而产生了对社区,女性,特别是千禧一代的同情。关键词:PSI政党,电视广告,符号学。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A SEMIOTIC ANALYSIS CONSTRUCTION OF INDONESIAN SOLIDARITY PARTY TELEVISION ADVERTISING (Absurd Advertising Version of PSI)
Nowadays, politics can be interpreted as a drama of life in which symbolic play takes place. In its development politics has become part of a public drama that uses theater news to stage the role played by political actors. Drama in this context can be understood as a social process in which things happen to the audience because of the parts played by the actors. This research focus on the television advertising absurd version of the Indonesian Solidarity Party, using the foundation of Charles Sanders Pierce's semiotic theory. From this study, it was concluded that the party's television adverts were only a strategy to portray themselves, raising the prestige and electability of the party alone. In the sense that the advertisement utilizes the trend of millennial which is developing rapidly so that it creates sympathy for the community, women, especially millennials Keywords: PSI Political Parties, TV Ads, Semiotics.
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