Possibilities to promote the agricultural mechanic profession

MEGFOSZ (Hungarian Association of Agricultural Tool and Machinery Distributors) has started a program to promote the profession six years ago. This year became necessary to review the running program and find more effective tools to make more attractive the agricultural mechanic profession. This paper shows the results of the research based on two surveys answered by 855 young people. The main conclusions of the research pointed out what should be changed in the communication channels and messages to make a more effective marketing program.