在线购买意愿的感知风险

2020 International Conference on Information Management and Technology (ICIMTech) Pub Date : 2020-08-01 DOI:10.1109/ICIMTech50083.2020.9211221

Hari Sudibyo, Gabriela Amorita Hartanti, R. Ikhsan, Yuniarty

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引用次数: 4

摘要

本研究旨在探讨网上交易中的六个风险因素对消费者购买意愿的影响。通过调查和多元线性回归收集的数据用于检验假设。本次在线调查共有102人参与，数据有效可靠。研究结果证明，消费者在网上购物中感知到的六个风险因素对消费者的购买意愿有负向且显著的影响。在研究的因素中，时间/心理风险因素是消费者考虑网上购物的主要因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Perceived Risk in Online Purchase Intention

The purpose of this study was examining the effect of six risk factors in online transactions on consumer purchase intentions. Data collected through surveys and multiple linear regression used to test hypotheses. One hundred two respondents participated in the online survey, and the data is valid and reliable. The results of the study prove that the six risk factors perceived by consumers in shopping online have a negative and significant impact on consumer purchase intentions. Among the factors studied, time/psychological risk factors are the main contributors to consumers in considering making an online purchase.

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来源期刊

2020 International Conference on Information Management and Technology (ICIMTech)

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