用公共关系工具遏制假冒和盗版:尼日利亚美容和化妆品行业的案例

Journal of African Research in Business & Technology Pub Date : 2022-11-08 DOI:10.5171/2022.651081

Oscar Odiboh, Joy Olabanjo, helma Ekanem, T. Oyedepo

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引用次数: 1

摘要

假冒和盗版已经成为全球性的双重问题。它们危及企业组织、政府和企业的形象建设努力。普遍而言，它们对公众的认知、美容和化妆品行业的发展和平稳运行构成了严重威胁。

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Curbing Counterfeiting and Piracy with Public Relations Tools: The Case of Nigeria’s Beauty and Cosmetics Industry

Counterfeiting and piracy have become global twin problems of immense magnitude. They jeopardize the image-building efforts of corporate organisations, governments and businesses. Universally, they pose a serious threat to the public perception, growth and smooth running of the beauty and cosmetics industry.

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Journal of African Research in Business & Technology

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