用公共关系工具遏制假冒和盗版:尼日利亚美容和化妆品行业的案例

Oscar Odiboh, Joy Olabanjo, helma Ekanem, T. Oyedepo
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引用次数: 1

摘要

假冒和盗版已经成为全球性的双重问题。它们危及企业组织、政府和企业的形象建设努力。普遍而言,它们对公众的认知、美容和化妆品行业的发展和平稳运行构成了严重威胁。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Curbing Counterfeiting and Piracy with Public Relations Tools: The Case of Nigeria’s Beauty and Cosmetics Industry
Counterfeiting and piracy have become global twin problems of immense magnitude. They jeopardize the image-building efforts of corporate organisations, governments and businesses. Universally, they pose a serious threat to the public perception, growth and smooth running of the beauty and cosmetics industry.
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