"Likes" and "Dislikes" on the Road: A Social Feedback System for Improving Driving Behavior

Driving is a social activity, and therefore driving is not only a matter of skills but also of emotion. Numerous studies show that aggressive driving makes a significant contribution to traffic accident involvement. In previous research, a concept based on Driver to Driver communication employing location-based services was proposed that enables road users to express their disapproval and appreciation of others' driving behavior. In the current study, a complete prototype based on this concept, which enables participants to send and receive feedback while driving and review their behavior afterwards, was developed. The acceptance and influence of driving behaviour of this concept were investigated in a driving simulator. It was found that the system positively influenced people's driving behavior and was accepted by most participants.