Open Market Strategy of the Business Innovation Platform for SME Informatization based on Cloud Computing

Abstract Submitted：November 17, 2015 1 st Revision：December 18, 2015 Accepted：December 21, 2015* 이 논문은 2013년도 정부(미래창조과학부)의 재원으로 한국연구재단의 지원을 받아 수행된 기초연구사업임 (2013015884).** 한양대학교 경영대학 교수, 주저자 *** 이화여자대학교 경영대학 교수, 교신저자 **** 중소기업기술정보진흥원, 기술개발지원부 부장SMBA (Small and Medium Business Administration) and TIPA (Korea Technology and Information Promotion Agency for SMEs) have operated the Business Innovation Platform for SM E Informatization based on cloud computing technology with the cooperation of seven industry cooperatives since 2013. This project will evolve into the open market platform where service providers and users voluntarily particip ate and transact. This research conducts the literature review about the concept of open market and the empirical analy sis through survey for the software providers and the future users regarding the future operation methods. The policy about how the open market strategy for the business innovation platform needs to be designed and implement ed are organized as the three differentiated govern-ment support strategies. The first is to provide free IT servic es including specialized core operation support S/W which is developed only for the small or home office group of firms w hich lack minimal informatization capability and budget. The second is to augment IT platform service through incorporat ing ERP supplier initiated commercial S/W sales window for those firms having medium level informatization capability. This includes to provide IT support for customization and system integration with existing government subsidized S/W. The third is to provide upgrading services of existing S/W functions to facilitate better system utilization. The results provide useful insight for government role to enhance SME competitiveness using IT.