网上购物的ABCD定量分析

Dsouza Prima Frederick, S. H., Meghana Salins
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引用次数: 36

摘要

目的:本研究的中心重点是研究网络购物的ABCD分析框架,确定网络购物的主要影响因素。设计:参考已发表的学术文章来理解这个概念。采用焦点小组互动法分析影响网络购物的主要因素。结果:研究发现,在四个因素中,优势因素对其繁荣的影响更大。独创性:本文有助于理解影响网上购物的各种因素。论文类型:实证分析
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Quantitative ABCD Analysis of Online Shopping
Purpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping. Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping. Findings: Results of the study found that among four factors, Advantages factor impacts more towards its prosperity. Originality: The paper contributes in understanding various affecting factors towards online shopping. Type of Paper: Empirical Analysis
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