The myth of binary choice: electoral timing

As a direct result of the state of minority government, both main parties in 1970s Britain, contrary to popular perceptions, conducted extensive planning for an election being called across a range of different dates. This chapter reveals the evolving strategic dialogues through internal papers, including Callaghan ordering the preparation of contingency plans from 1977 onwards, in the event of an unexpected major legislative defeat and forced election. At the same time, it examines the wide-ranging efforts by the Conservatives to anticipate and plan for possible election dates. The chapter also addresses, in depth, the subject of electoral timing, which has generally been confined to brief discussions within overarching political histories or concise references in works on election campaigns.