The impact of culture on market competitiveness and food security for small indigenous species: An examination of the Dagaa fishery in Lake Victoria, Kenya

The Dagaa fishery accounts for the largest production in Lake Victoria, with many socio-economic benefits to artisanal fishers, traders, and most riparian poor households. However, it has lagged in comparative value to other key endemic species because it is perceived as fish for the poor. This study sought to investigate the influence of Luo socio-cultural perception of Dagaa on the purchasing habits of local Kenyan households. Secondary data from the 2015/16 Kenya Integrated Household Budget Survey was used to conduct a multiple linear regression to test the research hypothesis. Results indicate that being a Luo household in the Lake's basin could reduce consumption of Dagaa by an estimated 0.055 kg per week, whereas a food-poor household is apt to consume 0.062 kg more Dagaa within the basin. We therefore recommend that culture should be considered and mainstreamed in developing technologies and marketing strategies for the Dagaa fishery of Lake Victoria.