Research on Construction of Three Rivers and Six Banks Cultural and Creative Product System in Dongguan from Perspective of Cultural and Tourism integration: DFuzzy Review

Based on the historical and cultural resources and the natural resource, the local cultural characteristics of the three rivers and six banks were analyzed from three aspects: cultural space as the material carrier of culture, the cultural industry as the carrier of cultural economy, and cultural activities as the carrier of cultural time. From the perspective of contemporary cultural transformation and postmodern cultural theory combined with the qualitative analysis of cultural variable models, comprehensive observation and judgment were carried out to propose the overall positioning of three rivers and six banks' cultural tourism development and the characteristic positioning of town streets. The town street cultural creative product system and development guidelines were provided as a basis for the implementation of integrated cultural tourism development in the three rivers and six banks area. The Delphi method and Fuzzy Logic Theory were used to establish a multi-attribute decision-making model. The result provides an objective quantitative analysis result for the establishment of cultural and creative products.