通过因素分析影响消费者选择摩托车的因素(FMIPA UNP数学系学生案例研究)

Resi Arsiva
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引用次数: 1

摘要

摩托车是目前使用最广泛的交通工具。当然,有几个因素可以影响消费者选择这些摩托车。本研究旨在通过对UNP数学系学生的案例研究,确定哪些因素会影响消费者选择摩托车。抽样技术是全抽样。影响消费者选择摩托车的因素有四个,即,第一个因素包括:zama发展,家庭成员选择产品的存在,生活方式,对产品的信念,选择产品的感知,消费者对产品的态度,从经验中学习从而选择产品。第二个因素包括父母的工作,经济状况,父母的收入。第三个因素是存在的朋友和人谁是长者和一般。最后,第四个因素包括对产品的好与坏的看法和父母选择的经验。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Faktor-Faktor Yang Mempengaruhi Konsumen dalam Memilih Sepeda Motor dengan Menggunakan Analisis Faktor (Studi Kasus Mahasiswa Matematika FMIPA UNP)
Motorbikes are currently the most widely used transportation. Of course there are several factors that can influence consumers in choosing these motorbikes. This study aims to determine what factors can influence consumers in choosing a motorbike with the case studies conducted on the Mathematics Students of UNP. The sampling technique is total sampling. There are four factors that influence consumers in choosing a motorcycle, namely, the first factor consists of zama development, the presence of family members to choose a product, lifestyle, belief in the product, perceptions for choosing a product, consumer attitudes to the product, learning from experience so as to choose the product. . The second factor consists of parents 'work, economic situation, parents' income. The third factor is the existence of friends and people who are elder and general. Finally, the fourth factor consists of good and bad views of the product and the experience of parents in choosing.
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