Application Status of Intelligent Investment Consultant Based on Artificial Intelligence in China

After the outbreak of the epidemic, developed countries have implemented extremely loose monetary policies, which aggravates the global excess liquidity and leads to the increase of domestic inflation. The traditional low-risk commercial bank savings can no longer meet the financial needs of most people. With the rapid development and innovation of financial technology, the intelligent investment advisory platform based on technological innovation emerges as the times require, providing customers with comprehensive and effective personalized wealth management and asset allocation services, which has become the future competitive field of financial institutions. This paper starts from the development status of domestic and foreign intelligent investment advisory market, briefly describes the characteristics and advantages of intelligent investment advisory, and takes Ant Financial Services Group as an example to reveal the existing problems of intelligent investment advisory in China, and gives some targeted suggestions.