如何成为一个创新的组织——在组织中培养创新文化

U. Kanchan, A. Gupta
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引用次数: 2

摘要

创新和创造力是宝贵的无形资产,在企业和社会的转型中发挥着至关重要的作用。全球化的出现和日益激烈的竞争对组织在市场中的生存造成了威胁,创新和差异化成为维持经济发展和竞争力的必要条件。经济衰退和不确定时期提供了不同寻常的机会。在这个时代,企业需要抓住新的机遇,而不是通过缩减开支,而是通过再平衡:专注于正确的创新项目,然后更高效、更有效、更有创意地执行这些创新。因此,每个组织都希望越来越具有创新性。创新有多种形式,如产品创新、流程创新、服务创新、商业模式创新等,但创新并不那么容易。在创新的道路上存在许多障碍,其中一个最大的和强大的障碍是改变企业文化,接受和拥抱创新。削减成本和注重流程卓越的流行时代在许多公司中创造了一种注重风险规避和卓越运营的文化。为了在文化中包括创新&将创新视为企业目标之一,需要文化必须改变以适应失败和不确定性的风险以及对创新的关注。本文简要介绍了创新的维度,以及有助于塑造文化以推动创新的不同力量和策略。其重点在于,一个组织的员工如何才能变得更有创新力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Notice of RetractionHow to be an Innovative Organization - Developing a Culture of Innovation in Organizations
Innovation & creativity are the valuable intangible assets which play a vital role in the transformation of business & society. The emergence of globalization & increasing competition created a threat for the organizations to survive in market and innovation & differentiation became necessity to sustain economic development and competitiveness. Recessions and times of uncertainty present unusual opportunities. In these times, companies need to seize new opportunities not by retrenching, but by rebalancing: focusing on the right innovation projects and then executing those innovations more efficiently, effectively and creatively. Therefore every organisation wants to be more and more innovative. Innovation comes in many forms like product innovation, process innovation, service innovation, business model innovation etc but it is not so easy to become innovative. Many barriers exist in the way of innovation and one of the biggest & powerful hurdles to becoming more innovative is changing the corporate culture to accept and embrace innovation. The prevailing age of cost cutting and focus on process excellence have created in many firms a culture that is focused on the risk avoidance & operational excellence. For including innovation in the culture & to see innovation as one of the corporate objectives, it is required that the culture must change to accommodate the risk of failure and uncertainty along with the focus on innovation. This paper takes a brief look on the dimension of innovation and different forces & strategies that can help in shaping the culture to drive innovation. The focus is on the idea that how the people of an organisation may become more innovative.
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