{"title":"信息产品的定价策略综述","authors":"Wang Kanliang","doi":"10.1109/CEC-EAST.2004.52","DOIUrl":null,"url":null,"abstract":"Information product grows rapidly with the penetration of the Internet and communication technologies. Due to its unique cost structure and characteristics, it is almost impossible for its publisher to follow the traditional pricing strategy (cost plus). The essay presents a brief review of the available pricing strategies based on the framework of Pigou's typology of price discrimination. Some recent advances related to the pricing strategy of information products are outlined","PeriodicalId":433885,"journal":{"name":"IEEE International Conference on E-Commerce Technology for Dynamic E-Business","volume":"21 6","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2004-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"14","resultStr":"{\"title\":\"Pricing strategies for information products: a review\",\"authors\":\"Wang Kanliang\",\"doi\":\"10.1109/CEC-EAST.2004.52\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Information product grows rapidly with the penetration of the Internet and communication technologies. Due to its unique cost structure and characteristics, it is almost impossible for its publisher to follow the traditional pricing strategy (cost plus). The essay presents a brief review of the available pricing strategies based on the framework of Pigou's typology of price discrimination. Some recent advances related to the pricing strategy of information products are outlined\",\"PeriodicalId\":433885,\"journal\":{\"name\":\"IEEE International Conference on E-Commerce Technology for Dynamic E-Business\",\"volume\":\"21 6\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2004-09-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"14\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IEEE International Conference on E-Commerce Technology for Dynamic E-Business\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/CEC-EAST.2004.52\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IEEE International Conference on E-Commerce Technology for Dynamic E-Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/CEC-EAST.2004.52","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pricing strategies for information products: a review
Information product grows rapidly with the penetration of the Internet and communication technologies. Due to its unique cost structure and characteristics, it is almost impossible for its publisher to follow the traditional pricing strategy (cost plus). The essay presents a brief review of the available pricing strategies based on the framework of Pigou's typology of price discrimination. Some recent advances related to the pricing strategy of information products are outlined
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