Guerrilla Marketing: The Big Creative and Low Cost Arena of Advertising and Marketing

The world of marketing is very dynamic and ever changing. It keeps on changing its presentation style and continues searching for innovative methods to reach its target audience. Advertising is an education business, and its main task is to educate customers about new products, offers, services and related information. The traditional methods have kept the entire system occupied, busy and costly. Markets today are changing fast: price-sensitive customers, new competitors, new distribution channels, new communication channels, the Internet, wireless commerce, globalisation, deregulation, privatisation, etc., the list goes on. It is not only markets that are changing but technologies that support them, such as e-commerce, e-mail, mobile phones, fax machines, sales and marketing automation, cable TV, videoconferencing, etc. are also changing. It is imperative that companies think through the revolutionary impact of these new technologies.