以客户为中心的商业建模:设置研究议程

J. Moormann, Elisabeth Z. Palvölgyi
{"title":"以客户为中心的商业建模:设置研究议程","authors":"J. Moormann, Elisabeth Z. Palvölgyi","doi":"10.1109/CBI.2013.33","DOIUrl":null,"url":null,"abstract":"Enterprises based on a traditional, internally oriented business model consider their available resources as a starting point for determining their service offerings. However, in a world of changing customer behavior, emerging online service providers and ongoing technological advances an internal focus is no longer sufficient. The idea that customer needs should be the starting-point for designing business models becomes increaseingly accepted. This paradigm shift towards a customer-centric perspective opens up a highly relevant field of research. In this paper we present a research agenda which contributes to the development of approaches for the identification of customer needs and for the setup of customer-centric business models. The agenda is structured along three major research questions in this field. For each of these we develop first directions of multi-disciplinary research.","PeriodicalId":443410,"journal":{"name":"2013 IEEE 15th Conference on Business Informatics","volume":"78 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"15","resultStr":"{\"title\":\"Customer-Centric Business Modeling: Setting a Research Agenda\",\"authors\":\"J. Moormann, Elisabeth Z. Palvölgyi\",\"doi\":\"10.1109/CBI.2013.33\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Enterprises based on a traditional, internally oriented business model consider their available resources as a starting point for determining their service offerings. However, in a world of changing customer behavior, emerging online service providers and ongoing technological advances an internal focus is no longer sufficient. The idea that customer needs should be the starting-point for designing business models becomes increaseingly accepted. This paradigm shift towards a customer-centric perspective opens up a highly relevant field of research. In this paper we present a research agenda which contributes to the development of approaches for the identification of customer needs and for the setup of customer-centric business models. The agenda is structured along three major research questions in this field. For each of these we develop first directions of multi-disciplinary research.\",\"PeriodicalId\":443410,\"journal\":{\"name\":\"2013 IEEE 15th Conference on Business Informatics\",\"volume\":\"78 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2013-07-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"15\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2013 IEEE 15th Conference on Business Informatics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/CBI.2013.33\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2013 IEEE 15th Conference on Business Informatics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/CBI.2013.33","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 15

摘要

基于传统的、面向内部的业务模型的企业将其可用资源作为确定其服务产品的起点。然而,在一个不断变化的客户行为、新兴的在线服务提供商和不断发展的技术进步的世界里,只关注内部已经不够了。客户需求应该是设计商业模型的出发点,这一理念越来越被人们所接受。这种向以客户为中心的视角的范式转变开辟了一个高度相关的研究领域。在本文中,我们提出了一个研究议程,有助于开发识别客户需求和建立以客户为中心的商业模式的方法。会议议程围绕该领域的三个主要研究问题展开。对于这些,我们开发了多学科研究的第一个方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Customer-Centric Business Modeling: Setting a Research Agenda
Enterprises based on a traditional, internally oriented business model consider their available resources as a starting point for determining their service offerings. However, in a world of changing customer behavior, emerging online service providers and ongoing technological advances an internal focus is no longer sufficient. The idea that customer needs should be the starting-point for designing business models becomes increaseingly accepted. This paradigm shift towards a customer-centric perspective opens up a highly relevant field of research. In this paper we present a research agenda which contributes to the development of approaches for the identification of customer needs and for the setup of customer-centric business models. The agenda is structured along three major research questions in this field. For each of these we develop first directions of multi-disciplinary research.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信