对数字广告牌的认知和态度

2013 11th International Conference on Telecommunications in Modern Satellite, Cable and Broadcasting Services (TELSIKS) Pub Date : 2013-10-01 DOI:10.1109/TELSKS.2013.6704454

S. Cicevic, Aleksandar Trifunović, M. Nesic, Andrej A. Samcovic

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引用次数: 0

摘要

鉴于数字广告牌在贝尔格莱德是一个相对较新的现象，我们的目的是研究其公民如何真正看待它们，以及揭示他们对数字广告牌的态度。结果表明，广告内容的曝光时间长短对他们的认知有至关重要的影响。

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Perception and attitudes towards digital billboards

Given that digital billboards are a relatively new phenomenon in Belgrade, we aimed to examine how its citizens really perceive them, as well as to reveal their attitudes towards digital billboards. The results showed that the length of exposure to advertising content has a crucial influence on their perception.

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2013 11th International Conference on Telecommunications in Modern Satellite, Cable and Broadcasting Services (TELSIKS)

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