Research on Innovative Methods for Ideological and Political Education in Higher Education Institutions in the Big Data Era

: In the new era, ideological and political education in universities must keep pace with the progress of the times by extending to the internet, expanding to the cloud, and deepening through data. Big data has three notable features: emphasis on correlations, value exploration, and trend prediction. Big data provides new opportunities, means, and avenues for innovative methods in ideological and political education at universities. However, the application of big data to innovate methods for ideological and political education in universities must address weak technological foundations, strict data barriers, and a shortage of specialized talent.