Loyalty Theory Flashcards as a Design Tool in a Design Research Project: A Case Study of the Food Delivery App.

In design practice we can find numerous design tools in the form of cards. Their role is to bring an inspiration and innovation to the design process. This case study presents how the application of Loyalty Theory Flashcards facilitated incorporation of theory in design research project conducted for an online food-ordering app. We discuss different roles of cards at consecutive stages of design research project. The paper ends with a discussion on using existing cards vs. self-created cards.