ANALISIS PENERIMAAN APLIKASI FLIP DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

This study discusses the use of FLIP.id, a start-up that is engaged in financial technology that offers interbank transactions without fees. This study aims to analyze the acceptance of the Fliptech Lantern Inspiration Pertiwi.id Application. The type of research used is a quantitative research using survey methods and saturated sampling because the entire population is used as a sample in the study. The population in this study were Small and Medium Enterprises and Teachers in Cirebon. Measurement of acceptance of the FLIP.id application using the TAM method so that user perceptions and factors can influence users' use of the application. The data analysis method used PLS-SEM with the help of the SMARTPLS program and used quantitative research methods using a questionnaire collected by 35 respondents with 21 questions. The results of this study prove that a variable perception of convenience positively affects acceptance of the FLIP.id application and the perception of usefulness positively affect acceptance of the application of FLIP. By expanding the research in these directions, a more robust body of knowledge can be developed, contributing to the design and implementation of user-centered mobile applications and technology solutions that better meet the needs and preferences of users.