利用公益营销建立良好的企业声誉

Management of Organizations: Systematic Research Pub Date : 2020-06-01 DOI:10.1515/mosr-2020-0008

Migle Sontaite-Petkeviciene, Rūta Grigaliūnaitė

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引用次数: 1

摘要

摘要本文分析的科学问题集中在确定如何利用公益营销来建立良好的企业声誉。本文研究了公益营销与利益相关者行为的关系及其对企业良好声誉的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Use of Cause-Related Marketing to Build Good Corporate Reputation

Abstract The scientific problem analysed in the article focuses on identifying how cause-related marketing needs to be used in order to build good corporate reputation. This article researches the reference between the use of cause-related marketing and stakeholders’ behaviour and its effect on building good corporate reputation.

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Management of Organizations: Systematic Research

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