网络媒体信息传播导致用户情绪和行为固化的因素

International Conference on Green Communication, Network, and Internet of Things Pub Date : 2023-03-08 DOI:10.1117/12.2669560

Congying Ren, Baosheng Zhang

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引用次数: 1

摘要

以TikTok App为例，从大数据信息共享的角度分析网络媒体信息传播导致的情绪和行为固化现象的影响因素。基于SEIR传染模型，引入情绪共鸣指数，利用Matlab进行仿真分析，通过建立网络媒体信息传播模型，验证平台用户情绪和行为固化现象的关键影响因素。分析结果表明，网络媒体信息传播引起的情绪和行为固化现象，不仅与话题和媒体信息有关，还与平台用户的情绪共鸣指数和行为意愿执行能力密切相关。

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The factors of user emotion and behaviour solidification caused by information dissemination in network media

It takes the perspective of big data information sharing to analyze the factors influencing the phenomenon of emotional and behavioural solidification caused by online media information dissemination, taking TikTok App as an example. Based on the SEIR contagion model, the emotional resonance index is introduced and Matlab is used for simulation analysis to verify the key influencing factors of platform users’ emotional and behavioural solidification phenomenon through the establishment of online media information dissemination model. The analysis results show that the phenomenon of emotional and behavioural solidification caused by online media information dissemination is not only related to the topic and media information, but also closely related to the emotional resonance index and behavioural intention execution ability of platform users.

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International Conference on Green Communication, Network, and Internet of Things

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