A Study on Evaluation of a Sense of Being Alive by Motion Graphic

Seimeikan, the sense of being alive might enhances motion graphics, makes it an effective communication tool, and affects human emotions. However, there is a lack of studies in terms of expressing a sense of being alive that focuses on human decision. The present study aimed to investigate the motion factors and find how motion affects the evaluation of sense of being alive. Two sets of motion graphics, artifacts and natural creature were used in the evaluation. The artifact set was composed of three levels of displacement (Linear), sine curve, and noise factors. The natural creature set was composed of data from fish locomotion. The findings of the study presented that (1) motion graphics based on natural creature were rated more positively than those that are based on artifact, (2) the motion graphics based on artifact showed the importance of noise factors, which highly correlated with expressing the sense of being alive compared to other factors. Moreover, it was found that high and low noise factors positively influenced the evaluation of the sense of being alive more than those without noise.