颠覆性变革下的校报

Minh Q. Huynh, Nicholas Walsh, S. McDonald
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摘要

目的:本文关注数字化转型中的学生报纸及其对未来生存的影响。背景:数字化转型对商业报纸的影响并不新鲜,但从大局来看,这有助于我们将美国学生报纸的情况联系起来。方法:通过对全国选定的学生报纸的有限审查,本文试图确定关键挑战,趋势和最佳实践,以确定这种媒体模式的当前和未来状态。贡献:所获得的知识随后被用于通知特定学生报纸的过渡,以应对自己的挑战,并与全国其他学校分享这种情况。发现:由于数字化转型,传统的学生报纸已经被颠覆,正在向类似商业报纸的数字平台过渡。然而,内容的价值仍然很重要。给从业人员的建议:快速发展的技术将学生报纸转变为实时的、高度定制的、个性化的、丰富的多媒体格式。这意味着报纸必须能够到达读者所在的地方,并提供读者所需要的东西。给研究人员的建议:报纸向更数字化的转变需要对新一代读者的崛起、技术的无情变化、为电子报纸寻找可持续的收入模式以及自主新闻的问题进行更多的研究。对社会的影响:随着越来越多的人有机会使用便携式数字设备,对报道昨天新闻的纸质报纸的需求正在迅速减少。在当今世界,新闻是即时的,事件发生和被报道之间的滞后时间有时只有几秒钟。未来研究:随着报纸越来越数字化,对“假新闻”的研究很重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Broader Look at a Student Newspaper under Disruptive Changes
Aim/Purpose: This paper focuses on student newspapers in the midst of digital transfor-mation and the impact this has on their future survival. Background: The ramification of digital transformation on commercial newspapers is not new, but looking at it from a big picture helped to us to connect to what has been happening with student newspapers across the United States. Methodology: Through a limited review of selected student newspapers across the country, this paper attempted to identify key challenges, trends, and best practices to determine the current as well as future state of this media model. Contribution: The knowledge gained was then used to inform a transition of a specific stu-dent newspaper to cope with its own challenges and to share this condition with other schools around the nation. Findings: Due to the digital transformation, the traditional student newspapers have been disrupted and are going through the transition into digital platforms similar to those in the commercial newspapers. Yet, the value of the content is still important. Recommendations for Practitioners: Rapidly advanced technology transform student newspapers into a real-time, highly customized, personal, rich with multimedia format. This means the newspapers must be able to reach where their readers are and deliver what their readers ask for. Recommendation for Researchers: The transition of newspapers to be more digitized calls for more studies on the rise of new generation of readership, the relentless changes in technology, the search for a sustainable revenue model for e-newspaper, as well as issues in self-generated journalism. Impact on Society: As more people gain access to portable digital devices, the desire for hard copy newspapers that report yesterday’s news is rapidly decreasing. In today’s world, the news is instantaneous and the lag time between the event and it being reported is sometimes mere seconds. Future Research: Research on “fake news” is important as newspapers become more digitalized.
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