BabyCenter.com社区论坛贡献者的参与差异:一项试点研究

Austin Gu, C. Taylor
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引用次数: 1

摘要

对于许多女性来说,在线健康社区,如BabyCenter.com,在怀孕的紧迫不确定性中提供了消除疑虑和获得答案的媒介[1]。在这类社区论坛上发表文章的妇女往往患有产后抑郁症等并发症,她们可能希望自己的帖子得到及时和充分的处理。这项工作检查了定量和定性因素,这些因素有助于对BabyCenter.com产后抑郁症在线健康社区帖子的不同程度的反应。我们的目的是确定有助于提高在线健康论坛贡献者参与度的帖子特征。在这项研究中,我们分析了帖子的特征(主要文本的长度,一天中的时间,标题中是否存在感叹号或问号),以了解社区评论数量(作为参与度的衡量标准)与这些特征的不同水平之间是否存在关系。评论的数量被用作参与度的衡量标准,因为它是对社区成员被帖子吸引并感到有必要与帖子互动的程度的估计。从产后抑郁和焦虑相关的三个组中随机抽取100个帖子,对每个帖子进行汇总统计,并进行双样本t检验。对于主要岗位变量的长度,也进行了回归分析。最后,我们发现这三个变量在敬业度上没有显著差异。对于一天中的时间,上午帖子的平均评论数为14.25,而下午帖子的平均评论数为7.87。(p值= 0.054,95% CI: -0.11, 12.9,图1)。主要帖子的长度似乎不能预测在线健康社区成员的参与程度(R2=0.0006, p值=0.814,图1)。与少于148个单词的帖子相比,超过148个单词的帖子(中位数长度)的评论数量差异也不显著(p值=0.58,95% CI: -5.1, 2.8)。标题中有标点符号(感叹号或问号)的帖子(N=33)与标题中没有标点符号的帖子(N=67)在参与度上的差异也不显著(p值=0.81,95% CI: -4.0, 5.1)。(图1)这项试点研究的优势在于揭示了可能吸引在线健康社区论坛用户的特征,它也为未来调查社交问答网站用户行为趋势的工作奠定了基础。限制包括我们使用100个随机选择的论坛帖子的小样本量。未来的工作将评估更大的数据集,并研究更深入的特征,如内容和以前的用户行为。对于那些参与在线健康论坛讨论的人来说,这项研究提供了对可能促进更互惠、更公共的提问和评论环境的因素的见解。这一过程可能通过为产后抑郁症患者提供更好的社会支持而带来健康益处[2]。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Differences in Engagement Among BabyCenter.com Community Forum Contributors: A Pilot Study
For many women, online health communities, such as BabyCenter.com, provide mediums to quell doubts and receive answers amidst the pressing uncertainties of pregnancy [1]. Women contributing to such community forums often suffer from complications such as postpartum depression, and likely want their posts addressed in a timely and adequate manner. This work examined quantitative and qualitative factors that contribute to various levels of responsiveness to posts in BabyCenter.com post-partum depression online health communities. Our aim was to identify post characteristics conducive to higher levels of engagement from online health forum contributors. In this study, we analyzed characteristics of posts (length of the main text, time of day, existence of exclamation points or question marks in the title) to see if there was a relationship between the number of community comments (as a measure of engagement) and varying levels of the characteristics. The number of comments was used as a measure of engagement because it is an estimate of the extent to which community members were drawn to and felt compelled to interact with the post. For each of 100 randomly-selected posts (from 3 groups related to postpartum depression and anxiety), we generated summary statistics and performed two-sample t-tests. For the length of main post variable, a regression analysis was performed as well. In the end, we found no significant differences in engagement resulting from the three variables. For time of day, the average comments was 14.25 for AM posts, whereas the average number of comments for PM posts was 7.87. (p-value = 0.054, 95% CI: -0.11, 12.9, Figure 1). Length of the main post did not appear to predict level of engagement by online health community members (R2=0.0006, p-value=0.814, Figure 1). The difference in number of comments for posts with more than 148 words (median length) compared to posts with fewer than 148 words was also non-significant (p-value=0.58, 95% CI: -5.1, 2.8). Differences in engagement for posts with punctuation (exclamation point or question mark) in title (N=33) compared to those without (N=67) were non-significant (p-value=0.81, 95% CI: -4.0, 5.1) as well. (Figure 1) The strengths of this pilot study are in revealing characteristics that may appeal to users responding on online health community forums, it also sets the stage for future work investigating user behavior trends on social question and answering sites. The limitations include small sample size given our use of 100 randomly selected forum posts. Future work will assess larger data sets and examine more in-depth characteristics such as content and previous user behavior. For those participating in online health forum discussions, this research provides insight into factors that may foster a more reciprocal, communal environment for posting questions and comments. This process may lead to health benefits through providing better social support to posters managing postpartum depression [2].
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