{"title":"企业品牌对销售/收入的影响","authors":"Brad A Puckey","doi":"10.28945/4831","DOIUrl":null,"url":null,"abstract":"The research question explores the importance of corporate brand’s impact on sales / revenue per share\ngeneration. This is important because it allows communications executives to understand the impact\nof their work and justify budget allocations and expenditures.","PeriodicalId":234535,"journal":{"name":"Muma Business Review","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Corporate Brand Impact on Sales / Revenue\",\"authors\":\"Brad A Puckey\",\"doi\":\"10.28945/4831\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The research question explores the importance of corporate brand’s impact on sales / revenue per share\\ngeneration. This is important because it allows communications executives to understand the impact\\nof their work and justify budget allocations and expenditures.\",\"PeriodicalId\":234535,\"journal\":{\"name\":\"Muma Business Review\",\"volume\":\"5 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Muma Business Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.28945/4831\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Muma Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.28945/4831","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The research question explores the importance of corporate brand’s impact on sales / revenue per share
generation. This is important because it allows communications executives to understand the impact
of their work and justify budget allocations and expenditures.
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