通过电子学习文化学院提高印尼中小企业技能,支持出口

Hendriansyah Hendriansyah, E. Udayanti
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引用次数: 0

摘要

本研究的目标是(a)描述中小企业出口导向型文化学院产品的国际化途径,(b)了解中小企业出口导向型创意产业(主要是文化学院产品)国际化进程的优势、劣势、机会和威胁。本研究采用的方法是采用内外矩阵法(FAS & EFAS)对四家中小企业进行SWOT分析。10名文化学院出口产品重点举报人。研究结果表明,文化学院产品具有提升国际化进程的优势和机遇。综合内外部因素,这些中小企业处于成长函数(谨慎状态)。应该开发的合适的国际化方法是SO。ST, WO和WT策略,即:增加在线广告和营销网络(或不同的收集者),使主要产品以外的商品多样化,优化与产品运输合作相关的协会的地位,提高技术诀窍技能或独立研究和游说当局放宽出口政策条件。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Improving SMEs Skills in Indonesia to Support Export with E-Learning Culture Academy
This study targets to (a) describe the internationalization approach of SMEs in the export-oriented product of Culture Academy, (b) become aware of the strengths, weaknesses, opportunities, and threats of the internationalization process of the export-oriented creative industries of SMEs, mainly in the product of Culture Academy The method used in this research is a SWOT analysis with an internal-external matrix FAS & EFAS) to four SMEs, which are 10 key informants of exporter Product of culture academy. The outcomes show that Product of culture academy has desirable strengths and opportunities to enhance its international processes. Based on interior and exterior factors, these SMEs are in a growth function (in caution condition). The appropriate internationalization method to be developed is the SO. ST, WO, and WT strategy, that is: adding online advertising and marketing networks (or different collectors), diversifying merchandise past the main product, optimizing the position of associations associated to product transport cooperation, enhancing technological know-how skills or independently studying and lobbying the authorities regarding the ease of export policies conditions.
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