“OTHERNESS” AS A CONFLICT OF IDENTITIES IN THE DIGITAL ENVIRONMENT

This paper presents an attempt to analyse the growth of conflict in the context of globalization processes of the XXI century, in particular the clash of cultural and social identities. The development of digital technologies has provoked an increased array of information flows, which bring disorienting sentiments to society. This resulted in the spread of such social phenomena as “echo chamber” and gaslighting. Conflict of identities is a response to the collapse of a unified society. Purpose and objectives of the paper. The objective is to conduct a socio-philosophical analysis of identity as a conflict-causing phenomenon in the globalized digital age, based on the achievements of modern science and philosophy. Methodology of Research. The main research methods are structural-functional, philosophico-cultural and philosophico-anthropological. The principle “from abstract to concrete” and the principle of systemicity were applied to solve specific research tasks. Research results. On the one hand, modern globalization processes allow the interaction of previously distant or even mutually exclusive cultures, patterns of behaviour, or identities. On the other hand, there is a clash of previously separated and relatively closed cultural, civilizational groups, which becomes a catalyst in forming a completely new (or hybrid) identity and advocating existing identification values, where the alternative reality is perceived as a threat of losing the uniqueness or value of the heritage of generations. As a result, there is a conflict of identities at both the individual and social levels. Conclusion.The globalization processes of the XXI century are penetrating more and more actively into all spheres of social life: there is a clash of cultural and social identities, which provokes increasing conflict levels and grouping to preserve uniqueness in response to global trends, the establishment of new social norms and expansion of human rights. The world is in a state of formation, constant change, and the understanding of the described trends features and their mechanisms reveals their contradictory phenomena “echo chamber”, gaslighting etc. “Otherness” has become an integral feature of today and in our opinion, the search for practices of mutual understanding is becoming another cultural challenge.