Multivariate Statistical Analysis of the FDI Motivations of Polish Companies

The purpose of this article is to identify and to rank the main factors determining the choice of Polish foreign direct investment (FDI). The research includes the cost factors, market factors, efficiency factors, law factors, social-political factors, which may be important in the search for the beneficiaries of FDI. In the analysis was used data from a survey conducted among companies investing in FDI or planning this form of investing. In the research there are used PCA analysis, Ward’s method, k-means method, discriminant analysis. The result is the creation of companies profiles which have similar investment policy in terms of priorities of the choice of investment destination. The study showed that for polish enterprises choosing a destination of FDI the most important were the cost factors and market factors, and the largest companies segment included enterprises, for which the main motivation of the FDI export was tax optimization.