Innovative Procurement Practices Increase Productivity

: In dairy industry farmer is an important part, irrespective of any country he belongs to. India is the major milk producing nation in the globe with 18% involvement. In the world most of the population depends on dairy industry for their livelihood, about quarter of the population in the world involve in producing and buying of milk and their products. It is essential for the Indian Dairy Industry to assist the growing customer demand with satisfactory supply of milk. Procurement of milk and their products is very important to fulfil the growing demands of customers. Procurement is an act of gaining or obtaining goods and services. The process contains preparation and processing of a demand along with the end receipt and approval of payment. Procurement is mainly depending on technology and innovations. Present study mainly focused on the innovative practices for the procurement of milk in Indian dairy industry. These four practises and recommendations are very helpful to increase the productivity of milk in India.