{"title":"《女王与女人》中的美容广告与建议","authors":"Michelle Smith","doi":"10.3366/edinburgh/9781474433907.003.0015","DOIUrl":null,"url":null,"abstract":"In this essay, Michelle J. Smith explores the ‘visually spectacular’ advertisements for cosmetics that appeared in late Victorian women’s periodicals (p. 218). Focusing specifically on the Queen (1861–1970) and Woman (1890–1912), she argues that editorial and advertising content were aligned in their treatment of cosmetics, recommending natural beauty over artifice, personal hygiene over self-fashioning. Advertisements figured older actresses as models of natural beauty rather than as practitioners of the cosmetic arts. Meanwhile, editorials, along with the ‘advice provided in advice columns and articles,’ enabled the woman reader to ‘negotiate acceptable use of branded products in tandem with home-made methods and daily attention to a beauty regimen grounded in hygiene’ (p. 229). Cutting-edge cosmetic preparations and technologies of image reproduction were thus used to disseminate rather conventional ideas about women’s health, natural beauty, and artless femininity.","PeriodicalId":174109,"journal":{"name":"Women, Periodicals and Print Culture in Britain, 1830s-1900s","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Beauty Advertising and Advice in the Queen and Woman\",\"authors\":\"Michelle Smith\",\"doi\":\"10.3366/edinburgh/9781474433907.003.0015\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this essay, Michelle J. Smith explores the ‘visually spectacular’ advertisements for cosmetics that appeared in late Victorian women’s periodicals (p. 218). Focusing specifically on the Queen (1861–1970) and Woman (1890–1912), she argues that editorial and advertising content were aligned in their treatment of cosmetics, recommending natural beauty over artifice, personal hygiene over self-fashioning. Advertisements figured older actresses as models of natural beauty rather than as practitioners of the cosmetic arts. Meanwhile, editorials, along with the ‘advice provided in advice columns and articles,’ enabled the woman reader to ‘negotiate acceptable use of branded products in tandem with home-made methods and daily attention to a beauty regimen grounded in hygiene’ (p. 229). Cutting-edge cosmetic preparations and technologies of image reproduction were thus used to disseminate rather conventional ideas about women’s health, natural beauty, and artless femininity.\",\"PeriodicalId\":174109,\"journal\":{\"name\":\"Women, Periodicals and Print Culture in Britain, 1830s-1900s\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Women, Periodicals and Print Culture in Britain, 1830s-1900s\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3366/edinburgh/9781474433907.003.0015\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Women, Periodicals and Print Culture in Britain, 1830s-1900s","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3366/edinburgh/9781474433907.003.0015","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
摘要
在这篇文章中，米歇尔·j·史密斯(Michelle J. Smith)探讨了出现在维多利亚晚期女性期刊上的“视觉上壮观”的化妆品广告(第218页)。她特别关注了女王(1861-1970)和女人(1890-1912)，她认为社论和广告内容在对待化妆品方面是一致的，推荐自然美而不是人工美容，个人卫生而不是自我塑造。广告把年长的女演员当作自然美的模特，而不是化妆艺术的实践者。与此同时，社论以及“建议专栏和文章中提供的建议”使女性读者能够“与自制方法和基于卫生的日常美容养生相结合，协商品牌产品的可接受使用”(第229页)。因此，尖端的化妆品制剂和图像复制技术被用来传播有关女性健康、自然美和质朴女性气质的相当传统的观念。
Beauty Advertising and Advice in the Queen and Woman
In this essay, Michelle J. Smith explores the ‘visually spectacular’ advertisements for cosmetics that appeared in late Victorian women’s periodicals (p. 218). Focusing specifically on the Queen (1861–1970) and Woman (1890–1912), she argues that editorial and advertising content were aligned in their treatment of cosmetics, recommending natural beauty over artifice, personal hygiene over self-fashioning. Advertisements figured older actresses as models of natural beauty rather than as practitioners of the cosmetic arts. Meanwhile, editorials, along with the ‘advice provided in advice columns and articles,’ enabled the woman reader to ‘negotiate acceptable use of branded products in tandem with home-made methods and daily attention to a beauty regimen grounded in hygiene’ (p. 229). Cutting-edge cosmetic preparations and technologies of image reproduction were thus used to disseminate rather conventional ideas about women’s health, natural beauty, and artless femininity.
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