基于消费者类型的生鲜产品两阶段定价策略研究

2019 International Conference on Economic Management and Model Engineering (ICEMME) Pub Date : 2019-12-01 DOI:10.1109/ICEMME49371.2019.00124

Xiang Liu, Na Fu

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引用次数: 1

摘要

为了提高生鲜产品的盈利能力，生鲜零售商可以采用两阶段定价策略，实现生鲜产品的顺利销售，降低销售风险。基于消费者类型对产品定价策略的影响，本文比较了三种定价策略的收益，为生鲜零售商的定价策略提供参考。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Research on Two-Stage Pricing Strategy of Fresh Products Based on Consumer Types

In order to improve the profitability of fresh products, fresh retailers can adopt a two-stage pricing strategy to realize smooth sales of fresh products and reduce sales risks. Based on the influence of consumer types on the product pricing strategy, this paper compares the returns of the three pricing strategies and provides a reference for the pricing strategy of fresh retailers.

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2019 International Conference on Economic Management and Model Engineering (ICEMME)

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