Doping as a barrier in universal acceptance of esports

PurposeEsports has been emerging as a multi-billion dollar industry by attracting players, viewers, advertisers and investors across the globe. Even though there are plenty of professional titles present, only a few have been considered mainstream due to lack of formal governance mechanisms, presence of corruption and cheating mechanisms. “Doping” is one such practice where the players try to gain unfair advantage over their competitors, causing major hindrance in esports development. This qualitative study would draw insights from their perceptions about different doping mechanisms and possible recommendations to curb them.Design/methodology/approachThis study has analyzed the semi-structured interviews of selected esports professionals to draw insights from their perceptions about different doping mechanisms and possible recommendations to curb them. This qualitative study would explore the content of their interviews for extracting relevant themes and subthemes.FindingsThe findings of this study have made significant contributions to deeply lacking literature about the esports industry and barriers it faces in order to be considered as a legitimate sport. The study has extracted contemporary and new emerging themes about the rising trends in the industry and their impact on society and the way we see sports as a whole. Moreover, this study dwells upon the rampant drug abuse persisting in this industry and how it offers itself as a barrier to the legitimization of esports as a viable global industry.Originality/valueThis study provides an on-ground reality reports on esports and various malpractices rampant in the industry by conducting interviews with various industry professionals and analyzing them through a thematic analysis method using an inductive approach.