Rethinking Interpretation to Support Sustainable Tourist Experiences in Protected Natural Areas

Interpretation in protected natural areas can minimize visitors’ negative environmental impacts and encourage them to adopt sustainable practices at and beyond tourist sites. Despite this, interpretation has typically focussed on showcasing the specific features of natural areas rather than using these features as a resource for sustainability education more broadly. We argue that designing effective interpretation for complex issues such as sustainability is challenging and that new approaches may be needed. This paper reports on a front-end evaluation study that used online archival analysis and participant observation to assess the viability of an interpretive approach that requires no additional site hardening, is widely accessible, and focuses on fungi as a topic that can be easily connected to sustainability action beyond the site. Guidelines for developing effective interpretation in natural areas and practical implications of using this approach to link local places to global sustainability are also discussed.