影响大学生手机钱包使用行为意愿的积极因素

Fatima Hesham Al-Herwi, Siti Munerah, Sian Lun Lau
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引用次数: 1

摘要

近十年来,智能手机在我们的日常生活中无处不在。智能手机的一个主要用途是移动支付。本文进行了一项调查,研究可能影响年轻大学生使用移动钱包(M-Wallets)行为意愿的积极因素。本研究将技术接受模型(TAM)扩展为晋升效益和个人创新两个变量。对136名参与者的在线调查结果进行了分析。影响大学生m - wallet使用意愿的正向因素包括个人创新性、感知有用性和感知易用性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Positive Factors Influencing the Behavioural Intention to Use Mobile Wallets Among University Students
In the recent decade, smartphones have become ubiquitous in our everyday life. One primary usage of smart-phones is mobile payment. In this paper, an investigation has been carried out to study the positive factors that may influence the behavioural intention to use Mobile Wallets (M-Wallets) among young university students. This study extends the Technology Acceptance Model (TAM) with two variables, which are promotional benefits and personal innovativeness. Responses of an online survey from 136 participants have been analysed. Positive factors that influence university students' intention to use M-Wallets include Personal Innovativeness, Perceived Usefulness and Perceived Ease of Use.
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