Franklin Cordova-Buiza, Rocio Del Pilar Paredes-Vasquez
{"title":"拉丁美洲中小企业的忠诚策略:2012 - 2021年间科学文献的系统回顾","authors":"Franklin Cordova-Buiza, Rocio Del Pilar Paredes-Vasquez","doi":"10.1109/ProComm53155.2022.00062","DOIUrl":null,"url":null,"abstract":"SMEs often strive to achieve the loyalty of technological and constantly changing consumers. This research systematizes what is written in scientific literature on loyalty strategies in Latin American SMEs, between 2012 and 2021. For this purpose, databases such as Scopus, Scielo, ProQuest, Dialnet were used, where 25 research articles were systematized by using inclusion and exclusion criteria, such as year, country and language. The results show that customer loyalty is mainly related to an adequate communication and the rewards received from the company.","PeriodicalId":286504,"journal":{"name":"2022 IEEE International Professional Communication Conference (ProComm)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021\",\"authors\":\"Franklin Cordova-Buiza, Rocio Del Pilar Paredes-Vasquez\",\"doi\":\"10.1109/ProComm53155.2022.00062\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"SMEs often strive to achieve the loyalty of technological and constantly changing consumers. This research systematizes what is written in scientific literature on loyalty strategies in Latin American SMEs, between 2012 and 2021. For this purpose, databases such as Scopus, Scielo, ProQuest, Dialnet were used, where 25 research articles were systematized by using inclusion and exclusion criteria, such as year, country and language. The results show that customer loyalty is mainly related to an adequate communication and the rewards received from the company.\",\"PeriodicalId\":286504,\"journal\":{\"name\":\"2022 IEEE International Professional Communication Conference (ProComm)\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2022 IEEE International Professional Communication Conference (ProComm)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ProComm53155.2022.00062\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2022 IEEE International Professional Communication Conference (ProComm)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ProComm53155.2022.00062","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021
SMEs often strive to achieve the loyalty of technological and constantly changing consumers. This research systematizes what is written in scientific literature on loyalty strategies in Latin American SMEs, between 2012 and 2021. For this purpose, databases such as Scopus, Scielo, ProQuest, Dialnet were used, where 25 research articles were systematized by using inclusion and exclusion criteria, such as year, country and language. The results show that customer loyalty is mainly related to an adequate communication and the rewards received from the company.
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