{"title":"谷歌搜索里有什么?非vaxxers在线搜索实践的定性检查","authors":"Patty Wharton-Michael, Alyssa Wharton-Clark","doi":"10.1080/17459435.2019.1680572","DOIUrl":null,"url":null,"abstract":"Recent outbreaks of measles cases in the United States have generated concern regarding the developing trend of vaccine hesitancy. While previous research has examined the pro- and anti-vaccination messages that information seekers may produce when searching online, research has not specifically examined how individuals precisely access, search, and evaluate online vaccination information. This qualitative study used semi-structured interviews with 20 parents who chose not to vaccinate their children to examine how parents search online to make decisions regarding vaccinations. Relying primarily on Google as a search engine, parents searched using negative phrases and questions, often demonstrating a confirmation bias throughout the search process. Three themes emerged within evaluation of sources: confirmation seekers, exhaustive seekers, and casual seekers. Evaluation and validation processes varied for each group. Suggestions for the construction of online vaccination messages are discussed.","PeriodicalId":406864,"journal":{"name":"Qualitative Research Reports in Communication","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"What is in a Google search? A qualitative examination of non-vaxxers’ online search practices\",\"authors\":\"Patty Wharton-Michael, Alyssa Wharton-Clark\",\"doi\":\"10.1080/17459435.2019.1680572\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Recent outbreaks of measles cases in the United States have generated concern regarding the developing trend of vaccine hesitancy. While previous research has examined the pro- and anti-vaccination messages that information seekers may produce when searching online, research has not specifically examined how individuals precisely access, search, and evaluate online vaccination information. This qualitative study used semi-structured interviews with 20 parents who chose not to vaccinate their children to examine how parents search online to make decisions regarding vaccinations. Relying primarily on Google as a search engine, parents searched using negative phrases and questions, often demonstrating a confirmation bias throughout the search process. Three themes emerged within evaluation of sources: confirmation seekers, exhaustive seekers, and casual seekers. Evaluation and validation processes varied for each group. Suggestions for the construction of online vaccination messages are discussed.\",\"PeriodicalId\":406864,\"journal\":{\"name\":\"Qualitative Research Reports in Communication\",\"volume\":\"5 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Qualitative Research Reports in Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/17459435.2019.1680572\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Qualitative Research Reports in Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17459435.2019.1680572","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
What is in a Google search? A qualitative examination of non-vaxxers’ online search practices
Recent outbreaks of measles cases in the United States have generated concern regarding the developing trend of vaccine hesitancy. While previous research has examined the pro- and anti-vaccination messages that information seekers may produce when searching online, research has not specifically examined how individuals precisely access, search, and evaluate online vaccination information. This qualitative study used semi-structured interviews with 20 parents who chose not to vaccinate their children to examine how parents search online to make decisions regarding vaccinations. Relying primarily on Google as a search engine, parents searched using negative phrases and questions, often demonstrating a confirmation bias throughout the search process. Three themes emerged within evaluation of sources: confirmation seekers, exhaustive seekers, and casual seekers. Evaluation and validation processes varied for each group. Suggestions for the construction of online vaccination messages are discussed.
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