印尼电子交通平台Gojek和Grab UI/UX设计对用户偏好的影响

2021 1st International Conference on Computer Science and Artificial Intelligence (ICCSAI) Pub Date : 2021-10-28 DOI:10.1109/ICCSAI53272.2021.9609767

Henry Hamilton Prasetya, Bima Bagaskarta Ridwanto, Muhammad Ashraf Rahman, Alexander Agung Santoso Gunawan

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引用次数: 2

摘要

UI/UX是用户亲身体验的应用元素，也是影响用户使用应用的因素。在印度尼西亚，Grab和Gojek是网约车应用市场的两大竞争对手。本文的目的是确定UI/UX是否是两个应用之间用户偏好的主要因素，并通过利用Shneiderman的UI元素规则作为基线，确定用户在两个应用中首选或避免的UI/UX元素。本文将进行比较，以确定与基线比较时的可用性。调查将通过比较和询问用户的偏好来进行，随后使用系统可用性量表(SUS)方法进行问卷调查，从每个应用程序的整体用户体验中确定并评分10个主观因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Impact of E-Transport Platforms' Gojek and Grab UI/UX Design to User Preference in Indonesia

UI/UX are the elements of an app that are experienced first-hand by the user, and is a factor in the user's engagement with the app. In Indonesia, Grab and Gojek are two main competitors in the E-hailing application market. The purpose of this paper is to determine if UI/UX is the main factor of user preference between the two apps and identify the UI/UX elements that are preferred or avoided by users in both apps by utilizing Shneiderman's rules for UI elements as a baseline. The paper will conduct a comparison to determine the usability when compared to the baseline. Survey will be conducted by giving a comparison and asking users about their preference, followed up by a questionnaire using the System Usability Scale (SUS) method that identifies and scores 10 subjective factors from the overall User Experience of each app.

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2021 1st International Conference on Computer Science and Artificial Intelligence (ICCSAI)

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