美国多市场公司有关高新技术产品的战略决策

G. Rosenfelder
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引用次数: 0

摘要

作者考察了确定未来增长和生存的新产品技术的具体决策。他关注多产品多市场组织中的新技术是应该在内部开发还是从外部获取,谁参与新技术决策的最高层,这些高管的背景,以及他们参与决策和资源分配的程度。一项试点研究先于13家多产品多市场公司的案例研究,包括与公司高级管理人员的个人访谈。对数据的分析产生了一个模型,将这些公司分为三大类,反映了他们处理战略决策的管理方法,技术领导者,技术追随者和财务导向的公司
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategic decision making regarding new high technology products in the US multi-market companies
The author examines particularly decisions identifying new product technologies for future growth and survival. He focuses on whether the new technology in the multi-product multi-market organization should be developed internally or acquired externally, who participates at the top level in new technology decisions, the background of these executives, and the extent of their involvement in decision and resource allocation. A pilot study precedes case studies of thirteen multi-product multi-market companies, including personal interviews with senior corporate executives. Analysis of the data produced a model classifying these firms into three major categories reflecting their management's approach to dealing with strategic decisions, technology leaders, technology followers, and financially oriented firms.<>
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