运用经济学方法分析旅馆业

Chia-Yu Yeh
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引用次数: 2

摘要

经济学方法被广泛用于分析行为问题,如商品和服务的消费和生产。然而,大多数经济分析都是针对商品的需求和供给,而不是服务。由于酒店业主要包含服务问题,因此用服务指标进行数值分析可以为行业组织的管理提供重要信息。Chen和Lin分别用每间客房的客房部员工数量和每层面积的餐饮(F和B)员工数量作为客房服务质量和餐饮服务质量的代理,研究了酒店业务中服务质量与盈利能力的关系[1]。他们的研究结果表明,餐饮服务质量与酒店盈利能力之间存在非线性关系,而客房服务质量的影响并不显著。Lin和Chen(即将到来)还研究了服务质量与市场结构的关系,揭示了服务质量依赖于酒店规模市场集中度的主导策略[2]。可以看出,将服务科学引入产业经济学,可以为分析酒店行业提供一个实用的视角。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Applying Economic Methods on Analyzing Hostel Industry
Economic methods are widely used to analyze the behavioral issues such as consumption and production of goods and services. However, most of economic analyses are addressed on the demand and supply of goods, but not services. Since the hospitality industry mainly contains service issues, numerical analysis with service indexes can provide important information to management of the industrial organizations. Chen and Lin have used the number of housekeeping staff per room and the number of food and beverage (F and B) staff per floor area as the proxy of room service quality and F&B service quality respectively to investigate the relationship between the service quality and profitability in hotel business [1]. Their results show that there is a non-linear relationship between F&B service quality and hotel profitability, while the room service quality effect is not significant. Lin and Chen (forthcoming) also investigate the relationship between service quality and market structure to reveal the dominated strategy of service quality depended on the market concentration of hotel scales [2]. As can be seen, adopting service science into the industrial economics can provide a practical vision on analyzing hotel industry.
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