Factors of the Employment Behavioral Intention of Leisure andHospitality Management College Students in Taiwan

This study examined the factors of the employment behavioral intention of leisure and hospitality management college students in Taiwan. The research framework was based on a literature review and relevant research variables. This study added an additional construct (perceived behavioral control) and a moderator (individual difference) into the theory of reasoned action (TRA) model. The subjects were college students in Taiwan. Questionnaires were administered and a total of 450 valid samples were collected. This study adopted two-step structural equation modeling (SEM), and both SAS and AMOS were adopted as the tools for analyzing the data for reconfirmation. A conceptual model was then proposed, in which the employment behavioral intention was influenced by positive internship experiences and negative internship experiences. Moreover, the relationship between positive internship experiences and employment behavioral intention was moderated by the internship system. A moderating test revealed that the influence of internship experiences on employment behavioral intention was stronger for leisure and hospitality management students working shorter hours than for students working longer hours.