Problems of historical and cultural branding of the Republic of Dagestan

Today, one of the tasks of state and regional structures is to create a competitive image of the North Caucasus Federal District, the cultural space of which is segmented into the traditional type of North Caucasian culture and the Islamic, Russian national, "Soviet" and modern mass Western culture that is close to its value system. Dagestan occupies a special place in this "cultural cage", which has more than 6 thousand cultural heritage sites and occupies a leading position in the number of traditional centers of folk arts and crafts — NHPs, are the main object of study. Due to historical and geographical conditions, such unique directions as, for example, the center of carpet weaving Tabasaran, jewelry — Kubachi, pottery — Balkhar, inlays on wood — Untsukul, whose products are in great demand, have been developed. The task of the republic and the Russian Federation is that the products of the "country" of national craftsmanship should become its hallmark — the brand.