{"title":"一个人的事业或培养手艺:","authors":"M. Deuze, Ilana Gershon","doi":"10.2307/j.ctvcj305r.24","DOIUrl":null,"url":null,"abstract":"If you want to be successful as a professional media maker, you have to think of yourself as a ‘business of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout all media industries. However, such constant self-branding comes at a cost. This chapter discusses the origin of self-branding and offers an alternative way of finding work in media by focusing on craftsmanship.","PeriodicalId":435034,"journal":{"name":"Making Media","volume":"67 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"A Business of One or Nurturing the Craft:\",\"authors\":\"M. Deuze, Ilana Gershon\",\"doi\":\"10.2307/j.ctvcj305r.24\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"If you want to be successful as a professional media maker, you have to think of yourself as a ‘business of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout all media industries. However, such constant self-branding comes at a cost. This chapter discusses the origin of self-branding and offers an alternative way of finding work in media by focusing on craftsmanship.\",\"PeriodicalId\":435034,\"journal\":{\"name\":\"Making Media\",\"volume\":\"67 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Making Media\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2307/j.ctvcj305r.24\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Making Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2307/j.ctvcj305r.24","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
If you want to be successful as a professional media maker, you have to think of yourself as a ‘business of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout all media industries. However, such constant self-branding comes at a cost. This chapter discusses the origin of self-branding and offers an alternative way of finding work in media by focusing on craftsmanship.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
