WAYS TO IMPROVE THE ORGANIZATIONAL AND ECONOMIC MECHANISMS FOR THE DEVELOPMENT OF THE HOTEL AND TOURISM BUSINESS

Being one of the largest highly profitable and dynamically developing sectors of the world economy, tourism has a significant impact on changes in the structure of the national and regional economy, the strategy and tactics of institutional transformations and the implementation of socio-economic policy. The purpose of the study is to study and develop new theoretical and basic mechanisms for improving the organizational and economic plan for the development of the block market of tourist services in the region. This is an updated justification of the concept of "tourist region" as the foundation for the development of tourist services at the regional level and the identification of consumer tourist demand chains, - the study of models of the development of the tourist market and the burp of hotel services in the region, as well as the identification of features of improving the organizational and economic mechanism for the development of hotel services in the region.