Social Media Based Policy Implementation Monitoring System: A Design Exploration of YouTube Posting Utilization

The monitoring of public policy implementation can be very challenging. The number of the institution involved can be huge, while the organization structure and their interaction may various and complex. Consequently, the development of a software system to support monitoring requires a long time, complex development, and costly process. Nowadays, social media are used not only by the individual but also by institutions to release information on their activity, including in implementing a policy. The popularity, availability, and accessibility of social media platform is an open opportunity for the government to leverage its powerful features in building the monitoring system based on social media information sharing. This paper describing ASPIRE, the design of a monitoring system that utilizes social media as the platform to monitor public policy implementation. We start with research on information extraction on health policy in Indonesia on YouTube. Using Theory of Change, we map the input, activities, and output indicators into social media posting format. Our design shows that the mapping of monitoring indicators into social media posting is straightforward and the scraping process also supported by tools and technology available, and data collected can be processed and visualized effectively in a monitoring dashboard.