{"title":"消费者行为对消费者购买火灾保险产品决策兴趣的影响","authors":"Aprilia Nurvita Sari","doi":"10.20527/js.v11i2.8460","DOIUrl":null,"url":null,"abstract":"This study aims to determine whether there is an influence between consumer behavior factors on purchasing decisions for fire insurance at PT. Mandiri AXA General Insurance Banjarmasin branch. The type of data used is quantitative research. This data is in the form of data on consumer behavior factors that influence including cultural, social, personal and psychological factors. The population is people - people who have become customers of fire insurance PT. Mandiri AXA General Insurance Banjarmasin branch, totaling 305 people. Sampling in this study using the Slovin formula with a sampling error of 5% so that the number of respondents obtained with a simple random sampling technique","PeriodicalId":270550,"journal":{"name":"Jurnal Socius","volume":"48 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THE EFFECT OF CONSUMER BEHAVIOR ON CUSTOMERS INTEREST IN MAKING DECISIONS TO BUY FIRE INSURANCE PRODUCTS\",\"authors\":\"Aprilia Nurvita Sari\",\"doi\":\"10.20527/js.v11i2.8460\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine whether there is an influence between consumer behavior factors on purchasing decisions for fire insurance at PT. Mandiri AXA General Insurance Banjarmasin branch. The type of data used is quantitative research. This data is in the form of data on consumer behavior factors that influence including cultural, social, personal and psychological factors. The population is people - people who have become customers of fire insurance PT. Mandiri AXA General Insurance Banjarmasin branch, totaling 305 people. Sampling in this study using the Slovin formula with a sampling error of 5% so that the number of respondents obtained with a simple random sampling technique\",\"PeriodicalId\":270550,\"journal\":{\"name\":\"Jurnal Socius\",\"volume\":\"48 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-10-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Socius\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.20527/js.v11i2.8460\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Socius","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20527/js.v11i2.8460","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在探讨消费者行为因素对PT. Mandiri AXA General insurance Banjarmasin分公司火灾保险购买决策的影响。使用的数据类型是定量研究。这些数据以影响消费者行为因素的数据形式呈现，包括文化、社会、个人和心理因素。人口是人-成为火灾保险PT. Mandiri AXA General insurance Banjarmasin分公司客户的人，共计305人。本研究的抽样采用斯洛文公式，抽样误差为5%，使被调查者的数量采用简单的随机抽样技术得到
THE EFFECT OF CONSUMER BEHAVIOR ON CUSTOMERS INTEREST IN MAKING DECISIONS TO BUY FIRE INSURANCE PRODUCTS
This study aims to determine whether there is an influence between consumer behavior factors on purchasing decisions for fire insurance at PT. Mandiri AXA General Insurance Banjarmasin branch. The type of data used is quantitative research. This data is in the form of data on consumer behavior factors that influence including cultural, social, personal and psychological factors. The population is people - people who have become customers of fire insurance PT. Mandiri AXA General Insurance Banjarmasin branch, totaling 305 people. Sampling in this study using the Slovin formula with a sampling error of 5% so that the number of respondents obtained with a simple random sampling technique
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