The Netflix Economy in the Perspective of Consumerism

Consumerism is different from consumption in any economic sense. It refers to a way of life in which the purpose of consumption is not to satisfy one's legitimate practical needs, but to satisfy the needs created by consciously stimulated desires. With the continuous development of mass media, the "Netflix economy" is showing a huge development trend. The essence of the Netflix economy is the consumption of symbolic values of commodities, the consumption of desires, and the transmission of a "subculture". Therefore, although it has a catalytic effect on social and economic development, the drawbacks it brings cannot be ignored, and the regulation and guidance of the net popularity economy should be strengthened.