电子商务交易中个体供应商的风险感知

Yinping Kong, Yiwen Chen, Shuai Wu, X. Jiao
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引用次数: 1

摘要

本研究旨在探讨电子商务交易中焦虑、可控性和可预测性三种风险特征对总风险感知的影响,以及它们与风险应对行为的关系。174家供应商参与了调查。结果表明:a)可控性与可预见性的相关性较高,焦虑性的相关性较低;B)两种风险特征的危险源因素不同;C)焦虑对总风险影响最大;D)个体供应商倾向于采取尽可能多的应对风险行为。部分风险应对行为与风险特征存在显著相关。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Risk perception of individual suppliers in e-commerce transactions
This study aimed to explore the relationship between three kinds of risk characteristics, anxiety, controllability and predictability respectively, and their effects on total risk perception, and their relationship with risk-coping behaviors in e-commerce transactions. 174 individual suppliers participated in the survey. Results indicated that: a) the correlation between controllability and predictability was high, while anxiety remained independently; b) the risk source factors of two risk characteristics were different; c) the anxiety influenced the total risk most; d) individual suppliers tended to take coping risk behaviors as much as possible. Also, part of the risk coping behaviors has significant correlation with risk characteristics.
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